Bruxelles Mobilité's Les Pieds© Campaign
Brussels Mobilité has launched a new communication campaign promoting walking.
Indeed, for short distances, walking is more efficient! Especially when you know that 60% of trips in Brussels are less than 5 km long!
Based on the codes of major brand product launches, this new campaign by Brussels Mobility highlights Les Pieds© as a unique technology, the result of extensive research and modelling, inspired by the past and designed for the future. Les Pieds© are free, locally produced, 100% natural and available 24 hours a day.
Video of the campaign in French: https://youtu.be/EAkm773d7RQ
L’équipe des PDS
Direction Mobilité et Sécurité Routière
Place Saint-Lazare 2 • 1035 Brussels